We’re proud to introduce to you
Worldchem’s new corporate identity
Who We Are
Decent values coming together to form harmony
Our CI represents harmony formed by our decent and meaningful values that place importance on manufacturing of safe and reliable household chemical products, customer-centric production, and also the environment. A number of circles symbolizing upright values come together to form one transparent form; and at the center of the symbol is a leaf, which stands for nature. The circle of the symbol stands for “World,” which is a part of our company name and reinforces our corporate identity at the same time.
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Symbol mark
Our brand symbol mark is what represents our unique formative expressions and symbolism best.
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Logotype
Together with the symbol mark, our logo plays an important role in visually representing the identity of Worldchem. The logo was designed to be harmonized with our symbol mark.
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Signature
Worldchem’s signature was designed as a result of combining our symbol mark and logo, our main CIs both horizontally and vertically based on a set of rules.
CI should stand out and be visible regardless of the type of background. We refrain from using background colors that may make the symbol mark which have basic colors to prevent deformation of the image less visible.
Main Color
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WORLDCHEM Navy
#485e6a
R72 G94 B106
C72 M49 Y41 K30
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WORLDCHEM Emerald
#299e86
R41 G158 B134
C77 M014 Y56 K1
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WORLDCHEM Light Emerald
#67b291
R103 G178 B145
C69 M0 Y55 K0
Sub Color
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#3c7075
R60 G112 B117
C81 M33 Y46 K21
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#46847e
R70 G132 B126
C79 M26 Y52 K9
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#a4caa5
R164 G202 B165
C46 M0 Y46 K0
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#a1c585
R161 G197 B133
C48 M0 Y63 K0
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#a7bc45
R167 G188 B69
C46 M5 Y98 K0
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#e0e184
R224 G225 B132
C18 M0 Y65 K0
Txt Color
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#777777
R119 G119 B119
C52 M41 Y41 K24